Beyonk enhances visitor insights for the Museum of Lead Mining and streamlines operations
Discover how Museum of Lead Mining have managed to reduce their admin duties with the help of Beyonk’s online ticketing tools.
Background
The Museum of Lead Mining is situated amidst the Lowther Hills in Wanlockhead, Scotland. They offer tours of an original 18th century underground mine. You can try your luck at panning for gold - literally!
You can also visit the miner’s cottages to see how their families once lived in the 18th century.
The challenge
Prior to the challenges posed by the pandemic, Lead Mining Museum operated without an online booking system, relying solely on walk-ins and occasional phone or email inquiries.
The absence of a structured system meant the team manually scheduled visits and collected payments on the day of arrival. As the pandemic unfolded, necessitating a reevaluation of business operations due to lockdown restrictions, the museum faced the need to limit tour participants. This circumstance prompted the search for an online booking solution to seamlessly track visitor numbers and efficiently manage bookings.
How we helped
The team had prior knowledge of Beyonk, with recommendations from other businesses using the system and positive feedback from a team member who had been an end customer. This familiarity influenced their decision to choose Beyonk.
The transition to Beyonk was seamless with great customer support, we had 70% of customers choosing to make bookings through the system in 2021. Although there is a shift in preference among customers to walk in on the day, having an online booking system remains invaluable. It allows us to comprehend our demographics, enhancing communication strategies, and enables the museum to accommodate those who prefer to book in advance, consolidating all data conveniently in one accessible location.
Beyonk’s user-friendly system proved to be the ideal choice for the Museum of Lead Mining
I find it really easy to use, particularly in the back end. If we have to process refunds for customers, it’s as simple as one click. The entire system is user-friendly for both experience providers and our customers.
Fiona at Museum of Lead Mining
The results
The Museum of Lead Mining has derived significant value from the Beyonk booking system, leveraging its automated features and robust reporting capabilities. The integrated reports proved instrumental for the team in evaluating their most popular ticket types.
Surprisingly, the analysis revealed that family tickets were not as popular as others, prompting the team to reassess their marketing strategies and implement changes to promote family tickets effectively.
Beyonk's simple and intuitive booking system has empowered the team to concentrate on core priorities, reducing administrative time and enabling seasonal staff members to handle any necessary booking system adjustments.
For me, Beyonk’s simplicity is the most attractive feature as it’s very easy for other staff members to pick up something that needs changing or updating.
Fiona at Museum of Lead Mining
The team found significant value by leveraging Beyonk's automation features and robust reporting capabilities
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