Background
Sanctum of Horror Haunted Attractions began in 2009 as a home haunt in Gilbert, Arizona, created by the Kaul family. Inspired by their children's visit to a garage haunt, they built their own experience. By 2013, they opened to the public in Mesa, Arizona with a haunted maze, and by 2016, added a second maze, The Breach.
Now, with a team of 25 Halloween enthusiasts and 45+ scare actors, Sanctum of Horror offers classic and sci-fi-themed haunts, along with special experiences like Blackout and Light's On.
Operating from September through Halloween, it continues to see strong yearly growth, drawing increasing numbers of both local and out-of-state guests. As the only haunted attraction in Arizona’s East Valley, it has built a reputation for delivering unforgettable scares and immersive experiences, making it a must-visit destination each season.
The challenge
Prior to using Beyonk, Sanctum previously managed bookings through another ticketing system. However, as the business grew, it became more pivotal for the business that they needed to find a more adaptable solution.
Their previous system lacked robust reporting and the ability to track guest interactions effectively, making it difficult to analyze trends, respond to guest needs, and manage ticket sales efficiently. Marketing efforts were also complicated by a disjointed booking process, where customers had to navigate through multiple steps across different platforms before purchasing tickets. These limitations made it harder to optimize operations and provide the best possible experience for visitors.
The ease of use of the Beyonk platform and the ability to track guest interactions—from social media engagement to ticket purchases—was a gamechanger.
Edie Davidson of Sanctum of Horror
How we helped
Beyonk provided Sanctum of Horror with a seamless, integrated ticketing solution that transformed their booking and marketing processes. The easy-to-use platform allowed guests to purchase tickets directly through the attraction’s website without being redirected to external platforms, improving the overall customer experience.
Real-time reporting features enabled the team to track sales and guest interactions more effectively, ensuring they could prepare for visitor demand and optimize staffing accordingly.
Beyonk’s mass communication tools helped provide real-time updates to guests, particularly during schedule changes and weather-related closures. The platform also improved marketing efforts by integrating tracking tools like Meta Pixels, allowing the team to monitor click-through rates and optimize promotional campaigns. With these improvements, Sanctum of Horror could focus more on delivering a thrilling experience while reducing the time spent on administrative tasks.
As a seasonal company, time is of the essence for Sanctum of Horror and Beyonk helped significantly reduce the time spent on administrative tasks. With a streamlined ticketing system and automated features, Sanctum of Horror was able to minimize screen time during business hours, allowing the team to be more present and available to their guests. This has been invaluable in helping the business focus on what matters most—creating memorable and thrilling experiences for our guests.
What sets Beyonk apart is their commitment to growing and evolving to meet the ever-changing needs of their customers, which ensures a seamless and continually improving experience for both businesses and guests alike.
Edie Davidson of Sanctum of Horror
The results
Since adopting Beyonk, Sanctum of Horror has experienced a significant improvement in both their operations and overall visitor experience.
Guests found the ticketing process much more intuitive, often commenting on how easy it was to purchase tickets in just a few clicks. The automated email reminders helped ensure customers were well-informed about their bookings.
Real-time reporting capabilities provided the team with better insights into visitor behavior, helping them plan ahead with confidence.
Marketing became more effective, as direct website integration and social media tracking enabled them to measure engagement more accurately. The time saved on administrative tasks allowed the team to be more present in creating a memorable experience for their guests. Beyonk’s 24/7 support also provided peace of mind, ensuring that any issues could be resolved quickly, keeping operations running smoothly.
Beyonk has been instrumental in enhancing our guests' experience at Sanctum of Horror. On the guest side, the seamless website integration allows our guests to purchase tickets easily and efficiently, providing a smooth and hassle-free process.
Why choose Beyonk for your haunted attractions
Beyonk is the perfect ticketing solution for haunted and halloween attractions looking to enhance their visitor experience.
Our platform is designed to handle high-demand events, making it easy to manage peak season sales without system slowdowns and downtime.
With our solution seamlessly embedded into your brand website, guests can book their tickets quickly and efficiently, reducing friction in the buying process. Our real-time reporting and analytics tools provide valuable insights into visitor behavior, helping you plan staffing and marketing strategies with confidence. Automated communication tools keep guests informed about event details, weather updates, and promotions, improving customer satisfaction.
Additionally, our marketing integrations help you track engagement and optimize your campaigns, ensuring you reach the right audience at the right time.
With Beyonk, you can focus on delivering spine-chilling experiences while we take care of the ticketing.
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