Beyonk visitor attraction report for 2026

Most attraction operators know their own numbers inside out. What they rarely get to see is how those numbers compare to everyone else's.

visitor attraction report graphic

This report is built to close that gap. Drawing on Beyonk booking data from UK attractions in H1 2026, it sets out what's actually happening across the UK sector in 2026: how far in advance people are booking, what they're paying, how they're paying, and where operators are winning back revenue.

Inside the report

  • 88% of bookings made via mobile [VALIDATE]
  • Average ticket price increase of 10% [VALIDATE]
  • Average transaction value up 26% when add-ons were included [VALIDATE]
  • Average booking lead time was 11 days [VALIDATE]

    • Whether you run a farm attraction, a historic house, a soft play or a wildlife park, the benchmarks here are the ones worth measuring yourself against.

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