Tiny Tots Town

Tiny Tots Town boosts bookings and customer satisfaction with Beyonk

Discover how Beyonk helped a Llanelli-based play centre grow its customer base 27% year-on-year while delivering standout visitor experiences and five-star support.

Content

Background

Tiny Tots Town is a multi-award-winning children’s play centre located in Llanelli, South Wales. Known for its six themed role-play areas, from a miniature supermarket to a construction zone - it offers an imaginative and engaging experience for young children and their families.

With limited capacity and a hands-on team, every session counts. Operating smoothly, responding to demand quickly, and maintaining consistently high standards are essential to their success.

The challenge

As visitor numbers grew, Tiny Tots Town needed more than just a booking system - they needed practical tools to manage sessions efficiently, capture real-time feedback, and stay connected to what their guests valued most.

Becki, who leads the day-to-day, described marketing and guest communication as “a full-time job in itself.” The team wanted to better understand which events resonated, where visitors were coming from, and how to act quickly on guest feedback, and make smarter decisions - without more admin.

Crucially, they needed a platform that came with responsive, reliable support they could count on.

“Beyonk has been fantastic for our business! The platform is easy to use, both for us and our customers. The customer service is quick, efficient, and always helpful, and the pricing is fair. We’d definitely recommend it.”

Shauna Davies, Tiny Tots Town

How we helped

Beyonk gave Tiny Tots Town the flexibility and insight they needed to run more efficiently while still delivering a personalised, high-quality experience to every family and visitor at their soft play centre.

Crucially, visitor feedback has become a powerful new part of their workflow. Beyonk automatically collects structured reviews after each visit, giving the team immediate insight into how each session or event has landed. For a business that frequently trials seasonal events (such as themed parties or holiday sessions), this real-time feedback helps validate new ideas or highlight areas to improve.

Top-rated feedback and reviews can now be transformed into branded social media posts in seconds using Beyonk’s review image generator, saving the team time on content creation, boosting credibility with customers, and making it effortless to share across social platforms.

Top-rated reviews are also displayed on Tiny Tots Town’s Beyonk shopfront, helping to build trust and confidence with potential visitors during the booking process. Only reviews that receive a rating of 9 or 10 out of 10 are shown publicly, ensuring that only the most glowing feedback is featured. This gives Tiny Tots Town complete control while still harnessing the power of social proof to drive conversions.

Throughout, the Beyonk team has delivered the consistent and dependable support that Tiny Tots Town was looking for when choosing a partner. Whether it’s answering questions promptly or resolving issues efficiently, their customer service has been a reliable and valuable resources.

With the ability to create and manage discount codes, the Tiny Tots team can now respond to quieter days with targeted promotions, offering deals that drive bookings and encourage in-session spend without affecting their regular pricing model. It’s a quick, effective way to maintain momentum even during quieter periods in the summer.

“The visitor feedback is a game changer… it’s normally really hard to tell how they found the sessions, so this feature is amazing to have.”

Becki Gilroy, Tiny Tots Town

The results

Since going live with Beyonk in April 2024, Tiny Tots Town has grown its customer base by 27% year-on-year. Standard play sessions alone account for 66% of total revenue, showing strong uptake of core offerings.

Customer satisfaction is equally high. Guests consistently rate the booking process 9.59 out of 10, while post-visit scores are even stronger, with an average visitor rating of 9.67 and an NPS of 89.4% - far above the industry average.

Behind the scenes, the team now also has access to richer customer data than ever before. A live customer list shows how often each guest visits, how much they’ve spent, and where they’re travelling from. Helping the team reward loyalty, target promotions, and understand their most active catchments.

The team now uses live data to adjust session strategies, spot issues before they escalate, and build on what’s working - all with the support of a team and platform that evolves alongside them.

Why choose Beyonk for your soft play centre

Soft play centres like yours thrive on word-of-mouth, repeat visits, and smooth day-to-day operations. Beyonk helps you maximise every session with simple tools that free up your time while enhancing guest satisfaction.

From standard sessions to seasonal events, Beyonk gives you full control over your capacity, pricing, and promotions. Run discounts to fill quiet days, adjust bookings in real time, and manage everything from one intuitive dashboard.

Guests enjoy a seamless mobile-friendly booking experience, complete with QR codes for quick check-ins. And your team benefits from less admin and faster operations, even during peak periods.

With built-in visitor feedback, automated review generation, and postcode analytics, you’ll have the insights you need to plan smarter and grow sustainably. Plus, you’ll always have access to real, responsive support from a team who knows your business.

Beyonk gives you the tools to run a smoother operation - so you can focus on creating memorable experiences for every family who walks through your door.

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