Keepers of the Wild

Keepers of the Wild sees wild growth with over 50% of visitors now booking online

Discover how Keepers of the Wild transformed ticketing and membership sales, with more than 50% of visitors now booking online.

Content

Background

Keepers of the Wild is a 175-acre nonprofit wildlife sanctuary located in Valentine, Arizona, along the iconic Route 66 near the Grand Canyon. Founded in 1995, the sanctuary is home to over 150 rescued animals including big cats, bears, wolves, primates, and indigenous species.

Keepers of the Wild’s mission is to rescue and provide lifelong sanctuary for wildlife in need, while advancing education, conservation, and the fight against exploitation. Each year, thousands of visitors from across the U.S. and around the world are drawn to the stunning Arizona setting to experience an ethical alternative to traditional captivity and to be inspired to protect wild animals everywhere.

The challenge

Before adopting Beyonk, Keepers of the Wild managed all ticket sales on-site. Tours operated on a first-come, first-served basis, which worked well for many local visitors but made it harder for those travelling longer distances to guarantee a spot. With many guests arriving from across the country and overseas, the sanctuary saw an opportunity to improve the booking experience and capture more advance sales.

Memberships posed another challenge. While vital for sustaining the nonprofit, existing software solutions for managing memberships and online bookings were prohibitively expensive, often costing tens of thousands of dollars annually. For a nonprofit, such an investment was neither responsible nor sustainable.

Before working with Beyonk, we had no ability to sell memberships, and tours would often sell out by the time people arrived. As a non-profit, it was a real challenge to make the most of those opportunities.

Lara Kraft, Vice President of Keepers of the Wild

How we helped

Beyonk provided Keepers of the Wild with a cost-effective, intuitive online booking and membership system. With no upfront fees and charges applied only through processing, the sanctuary could adopt a modern solution that fits seamlessly with their operations and budget.

In addition to opening up online ticket sales, Beyonk gave the team the tools to launch and manage supporter memberships for the first time. Visitors can now purchase annual memberships directly online, making it easier for supporters to contribute to the sanctuary’s mission and enjoy return visits throughout the year. The system automatically tracks member details, renewals, and entitlements, removing the need for manual administration and ensuring a smooth experience for both the sanctuary and its members.

For day visitors, the platform enabled advance reservations, ensuring a guaranteed spot on a tour and reducing uncertainty. Staff gained a clear, easy-to-use dashboard for monitoring bookings, membership sales, and visitor activity. The simplicity of the system has made it effortless for the team to manage, while visitors enjoy a seamless, user-friendly booking journey that matches the quality of their on-site experience.

When I first heard about Beyonk’s pricing model, I thought it was almost too good to be true. It has been a godsend for us.

Lara Kraft, Vice President of Keepers of the Wild

The results

"To me, it would just be silly not to utilize Beyonk. They have been such a wonderful company to work with, and it’s done so much for us."

Since implementing Beyonk, Keepers of the Wild has seen a dramatic shift in visitor behavior. Between 50–60% of all sales are now booked online, with many days seeing more revenue generated through online channels than at the till. This transformation has diversified the sanctuary’s income streams and created a more predictable flow of visitors.

Visitor experience has also significantly improved. The sanctuary achieved a 92.7% Net Promoter Score, reflecting exceptionally high levels of guest satisfaction. Shoppers rated their online checkout experience at an impressive 9.78 out of 10 overall highlighting how ease of use directly contributes to a seamless experience.

Even local visitors have embraced the convenience of booking online, while staff are now better able to focus on welcoming guests and delivering engaging tours. Together, these changes have strengthened both the visitor experience and the sanctuary’s long-term sustainability.

Why choose Beyonk for your animal attraction

Running a wildlife or animal attraction is about creating unforgettable experiences, not losing hours to paperwork and phone calls. Beyonk is designed to give you the tools to maximize your impact — whether you’re offering private tours, school programs, or community outreach.

Our booking system makes it simple to manage admissions, experiences, and waivers in one place. You stay in full control of capacity, pricing, and availability while giving your guests an easy way to book online at any time.

Visitors benefit from a seamless journey, from fast mobile checkout to real-time availability, reducing friction and cutting down on repetitive questions for your staff. Digital ticketing and waivers eliminate queues and paperwork, while automated confirmations and reminders keep everything on track.

Beyonk also equips you with insights and marketing tools to grow your reach. From detailed reporting to integrations with third-party channels, you can build a stronger community of supporters and attract new visitors.

Ultimately, Beyonk gives you the freedom to focus on caring for your animals, inspiring guests, and delivering your mission, while we take care of the booking process behind the scenes.

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