Cefn Mably Farm Park grows footfall through smarter booking with Beyonk
Cefn Mably Farm Park turned to Beyonk to make booking easier for visitors and free up time for staff. Discover how a smoother, more flexible system helped them increase their volume of visitors and run things more efficiently.
Background
Cefn Mably Farm Park is a family-run farm attraction that opened in 1994, starting as a simple field and growing into one of South Wales’ top family destinations. Located between Cardiff and Newport, the park now employs over 60 staff and welcomes visitors all year round.
Designed for toddlers to teens, it offers outdoor play areas, a miniature railway, real diggers, and a large indoor soft play area with a café. Visitors can also stop by the award-winning Moody Sow farm shop and butchery for farm-fresh produce.
The challenge
Cefn Mably Farm Park was looking for a booking platform that was easy to use and gave them more flexibility and control day-to-day. Previously, with the platforms they used, they had to rely heavily on support teams to make changes. Those systems were often difficult to navigate, which made managing bookings and updating offers slower and more frustrating.
With Beyonk, they gained a level of control they hadn’t experienced before. The platform’s intuitive design lets them update availability, create special offers, and access reports quickly, all without needing to wait for external help. This has made their operations smoother and more efficient, helping them respond faster to visitor demand and run the farm more effectively.
We’ve definitely seen an increase in volume of customers since switching to Beyonk. It’s been a big step forward for us.
Alyona Edwards of Cefn Mably Farm Park
How we helped
Beyonk stood out right away because of its straightforward, clean design and reputation with other similar attractions. The platform has simplified the booking process for visitors by cutting down unnecessary steps and making everything clear and intuitive.
One major benefit has been the ability to create and update special offers instantly, something that wasn’t possible with their previous provider. This flexibility has helped drive more bookings and better respond to changing demand.
Reliability has been a critical factor for Cefn Mably since the platform went live. With no downtime or interruptions, the attraction’s team has been able to focus fully on delivering exceptional visitor experiences without worrying about technical issues.
Equally important has been the support from the Beyonk team. Cefn has found them to be very communicative and highly responsive, promptly addressing any questions, change requests, or support needs. This proactive and collaborative partnership has made the transition seamless and continues to foster a strong, trusted relationship.
We love how flexible the system is. We can quickly add offers or make changes without hassle, something we could never do before.
Alyona Edwards of Cefn Mably Farm Park
The results
Since switching to Beyonk, Cefn Mably Farm Park has seen a notable increase in visitor numbers, even during quieter months when attendance would normally dip. The intuitive booking system has significantly reduced their administrative workload, allowing staff to spend more time improving the onsite experience and managing day-to-day operations more efficiently.
Visitors appreciate how quick and easy it is to book with the average booking taking two minutes. Customers receive instant confirmation emails and digital tickets, making entry smooth and fast. This process has not only boosted visitor satisfaction but also helped increase repeat visits and attract new customers, including those travelling from further afield across South Wales and into England.
The booking process is really smooth for customers, it takes just under two minutes, and they arrive ready with their tickets. It’s quick, simple, and works brilliantly.
Why choose Beyonk for your farm attractions
More than just a booking system, Beyonk is a partner that helps you grow by modernising ticketing, improving visitor satisfaction, and expanding your reach. Our farm ticketing software has helped farm attractions experience an increase in repeat visitors as well as new customers travelling from further away.
Our flexible platform makes it easy to launch new offers and adjust availability in realtime, helping you respond quickly to changing demand. At the same time, Beyonk streamlines booking management and automates routine tasks, significantly reducing administrative work and freeing your team to focus on delivering exceptional visitor experiences and growing your business.
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