Puzzlewood’s Admin Duties Have Decreased by 50% With the Help of BookingHound

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Puzzlewood’s Admin Duties Have Decreased by 50% With the Help of BookingHound | Beyonk Blog

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Discover how Puzzlewood have decreased their admin duties by 50% with the help of BookingHound booking system.

Puzzlewood is a tourist attraction based in the Forest of Dean, Gloucestershire. It features tours of the ancient woodland and forest which dates back over 100 years and is perfect for family outings.

In 2021, Puzzlewood decided to rethink customer booking procedures and look into online booking

Previously, there was no booking system, however, when the COVID-19 pandemic hit, Puzzlewood were forced to close down and had to rethink how to implement COVID safety procedures.

Additionally, the team had found many customers were arriving at unpredictable times which made it difficult to control crowds and spaces. This led to the decision to implement an online booking system. After extensive research, they decided to move forward with BookingHound.

BookingHound allowed Puzzlewood to have more control over business operations

The BookingHound system allowed Puzzlewood to manage operations more efficiently and provided them with the tools they needed to adhere to COVID-19 safety procedures, as well as distribute visitors across the day to prevent crunch points and congestion.

The system provided them with QR code functionality so customers could easily check in without hassle.

Source: Puzzlewood

User experience has been the highlight of Puzzlewood’s experience with BookingHound

“I think the most important thing has always been the user experience. The system is simple and easy to rebrand so when a customer clicks on our website to complete a booking, it links to our terms and conditions. Our goal is to make sure we give all the right safety messages, but ensure customers don’t feel overwhelmed by the booking journey. BookingHound allows us to do this seamlessly.”

Paul at Puzzlewood

BookingHound’s capabilities has helped to decrease Puzzlewood’s admin duties by 50%

With BookingHound’s advanced reporting analytics and general ticketing features in place, this has helped to decrease the team's admin duties by 50%. It has been particularly helpful when we have to send out mass emails and text messages to customers to announce we have a few spots left due to cancellations or warnings for bad weather.

Source: Puzzlewood

When asked for their top tips for new tourism businesses, Paul said:

“The most important thing is to make ticketing as simple as possible. If the booking process has any complications, people are more likely to step away from it and look elsewhere. So, rather than try to focus on every single thing you think you’ll need in a system, first ask yourself: ‘Is it easy for the customer’?”

Paul at Puzzlewood

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