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Discover how to measure the success of Visitor Centric Ticketing™️ (VCT) and create memorable experiences that drive satisfaction, loyalty, and business growth.
What is Visitor Centric Ticketing™️ ?
Visitor Centric Ticketing™ is a commitment to treating your customers as more than just booking references. They are individuals with names, needs, and aspirations. Modern technology can go beyond the ticket sale and enhance the visitor experience.
Visitor Centric Ticketing™️ (VCT) is an approach that researches, designs, builds, measures and optimizes ticketing technology to drive the best visitor outcomes, that in turn leads to increase satisfaction, direct sales uplift and larger, more engaged communities that repeat visits and referrals.
Read more on Visitor Centric Ticketing
How is Visitor Centric Ticketing measured?
Have you ever bought through Amazon, or got an Uber and had a little moment of delight on just how easy it was? At Beyonk we call these “Wow Moments”. And thats how we measure Visitor Centric Ticketing - on Wow Moments.
Wow Moments are all the ways customers benefit based on the technology they book with. Beyonk measures this each month and sets goals to optimize it.
Wow Moments can be broken down into three key areas:
- Ease of use and conversion of shopping experience
- Upselling from what is bought, to where its bought and who it’s bought by
- The reduction of admin through empowering customers to manage their own visits
For ease of use and conversion, we track the percentage of visitors who book in under 2 minutes. And for conversion rate, we track out of 100% how many customers end up booking, versus end up abandoning cart. There are hundreds of ways to influence these metrics from enabling payment methods like Apple and Google Pay, reducing steps to book, avoiding account creation and building trust through checkouts.
For upselling, we track as a percentage of total visitors, how many have bought more than just tickets, but merchandise, memberships, gift cards and more. We track those who have received cart abandonment emails and other means for re-capturing customers that may not have otherwise booked. And we track how many visitors we can encourage to rebook. Our technology aims to enhance all of this upsell opportunity.
We measure the reduction of admin, by tracking things such as the proportion of visitors who use our self-service portals to manage their visits, which is a better result for all involved.
Want to learn more about VCT and how it can transform your business? Schedule a free demo with one of our team of experts today.
