The core features of Visitor Centric Ticketing™: What sets it apart?

What is Visitor Centric Ticketing™️ ?

What features come with Visitor Centric Ticketing ™️?

Creating the best shopping experience for attractions

• Attractions are in business of selling memories. Visitors don’t come to just walk around your attraction, they come to see their friends and loved ones have a great time, to experience emotion and to build memories. Having a rich immersive booking experience that enables visitors to be part of the journey and get a great first impression to build anticipation can be a competitive advantage above old ticketing technology that causes frustration and pain in booking.

• Studies estimate up to 45% of website visitors are researching rather than buying. In which case, the goal is to aim to get people to come back and book at a later date. In order to do so, we need to be front of mind for the consumer and build memory. But how do we create those memories? Memories are built through emotion.Think about it—your earliest memories are likely tied to moments of happiness, sadness, or other strong emotions. To drive visitors back and encourage them to book, we need to evoke emotions while they're researching on your website and through the booking process. The emotion we want to evoke could be curiosity for a museum, or excitement for a farm. And how we create it, is through rich content such as descriptive “power words”, high quality imagery, video and audio with people enjoying your attraction, showing what others can expect. A study showed 40% of millennials proritize visiting a destination based on how “instagrammable” it is. Legacy ticketing platforms help you sell tickets whilst Beyonk, being a modern Visitor Centric Ticketing™️ platform helps you to display your experiences in the most compelling way to connect with your visitors whether booking or driving more repeat visits to book at a later date.

• An excellent shopping experience is one of the first contact touchpoints with your customers and sets a strong first impression. If you’re passionate about the end-to-end visitor experience, then your online presence and interactions can play a big part in the overall experience.

• Beyond showing off your proposition in the best way, the convenience aspect of the booking journey is critical. The slightest tweaks can impact conversion rate and worsen cart abandonment, so building, monitoring and optimizing conversion rates is critical. This can be everything from the flow of the journey, to how many forms have to be filled in, to how the browser can auto complete forms. There are hundreds of micro decisions that can be made to enhance the visitor booking journey that directly impact the amount of sales generated by making it easier and locking in commitment from visitors.

Remove all bookings management

• Enabling visitors to manage their own bookings is fundamental to a modern ticketing platform and is integral to Visitor Centric Ticketing™️. Zendesk states 69% of consumers would first try to self-serve an enquiry than contact someone. The goal of Visitor Centric Ticketing is to ensure visitors never need to contact an attraction to manage their bookings because they are fully equipped to manage on their own. While some legacy ticketing platforms have added self-serve options, these are often implemented as a mere checkbox exercise, offering limited capabilities and creating more frustration than convenience. For example, requiring customers to create an account during booking leads to significant drop-offs, while asking them to remember passwords to manage their bookings results in a spike in enquiries when users forget their login details (research shows consumers have over 100 passwords to remember!). Modern technology offers alternatives that solve these pain-points such as offering consumers magic links that enables them to securely access and manage their bookings without having to remember passwords. The point here, is that its not the feature that makes VCT powerful, its the approach and attention to detail in seamlessly delivering value and avoiding the additional issues it could create. Imagine a world where you never have to manage a booking again. With VCT, this is possible.

Delight visitors

• Legacy ticketing platforms offer ways to scan a QR code to prevent the ticket being used twice, to ensure the visitors has turned up for the right time and to grant entry. Visitor Centric Ticketing™️ gives all of this critical functionality, but it focuses on the most important thing of all - your visitors.

• Whether you’re at a festival welcoming thousands, to an attraction accepting hundreds of visitors a day, it is still possible to provide a warm welcome. Visitor Centric Ticketing™️ allows for lightning fast check-ins with modern technology, and personalized check-ins. This means the visitors name is shown, so you can say “Welcome Amy!”, and make visitors feel more special and actually appreciated. Unlike old forms of scanning tickets, where you only care about the booking reference and granting access to reduce queues. Beyond just names, items such as add-ons, office notes, frequent visitor flags, being highly visible on check-in can help to even further personalize the welcome experience, without slowing things down. It’s the lots of small touches that add-up to make a big difference in the visitor experience.

• VCT goes beyond simply welcoming guests—it’s designed to help you build a community and drive repeat visits. From strategically placed opt-ins during the checkout process that encourage newsletter sign-ups, to drip-feed emails that drive more reviews and improve search engine visibility, VCT offers much more than legacy ticketing systems. It also supports promotions for additional purchases, events, and membership sales, ensuring your marketing tools effectively engage buyers, gifters, and members. VCT sets your entire business up to seize every opportunity, helping you connect with and grow your audience.

• Visitor Centric Ticketing provides you with entirely new metrics about your visitors such as when customers are most likely to book, so you can focus your high-intent campaigns when they’re most likely to have impact, or metrics around your cart abandonment so you can experiment with parts of your booking flow. These things are important and can make a real difference to what you do, and VCT sets you up for success by giving you data that drives decisions.