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Embracing Cultural and Heritage Tourism Trends: Key Insights from Tourism Northern Ireland | Beyonk Blog
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Recently, Tourism Northern Ireland unveiled their insightful Culture & Heritage report which details the current trends in tourism on an international scale, we're excited to bring some of the key findings which the team here enjoyed reading about below.
Recently, Tourism Northern Ireland unveiled their insightful Culture & Heritage report which details the current trends in tourism on an international scale, providing an overview of existing activities and emerging possibilities within visitor attractions and experiences.
Additionally, insights into the preferences of local and global visitors shed light on the products and experiences that pique their interest the most.
We're excited to bring some of the key findings which the team here enjoyed reading about below.
Understanding the trends
Cultural tourism
Attendances for 'in-person' arts and heritage have witnessed a significant surge, increasing from 70% to 90% since Spring 2022. This notable rise underscores the growing enthusiasm among respondents for arts, culture, and heritage experiences, with a remarkable 90% engagement rate.
Technology
With the continuous advancement of technology and an expanding array of attraction options, prioritising an exceptional customer experience has become more crucial than ever.
From initial website interactions to the final engagement at an attraction, every touchpoint should aim to create a thoroughly enjoyable and memorable experience for the visitor.
Local culture
Moreover, there is a clear inclination among visitors to actively immerse themselves in the local culture by partaking in traditional cultural activities. The desire for authentic and enriching local community experiences has been identified as a prominent trend set to dominate the tourism landscape in the upcoming year 2023.
Notably, this emphasis on local cultural engagement highlights the increasing significance of fostering meaningful connections between tourists and the essence of the destination's cultural heritage.
Horror experiences
In addition, the prevalence of horror experiences, haunted houses, and eerie intellectual property (IP) has emerged as a prominent trend in the visitor attractions sector. Eerie and horror-themed attractions continue to captivate visitors, offering unique opportunities for innovation within the night-time economy.
This trend opens doors for attractions to experiment with immersive and thrilling experiences, catering to the evolving preferences of visitors seeking unconventional and adventurous entertainment options.
There's also some great insights on delivering visitor attraction experiences, which look into;
- Guided Tours & Storytelling: Enthusiastic guides sharing unique Irish stories create an unforgettable experience.
- Delivery and Navigation: Easy navigation, clear layouts, and multilingual audio-guides enhance visitor satisfaction.
- Transactions: Transparent pricing and clear communication prevent dissatisfaction.
- Story Content: Engaging stories distinct from online promotions create a memorable visit.
- Visitor Management: Smaller groups, well-managed time slots, and minimal noise ensure a relaxed experience.
- Location: Acknowledging visitors' efforts and engaging with the natural surroundings elevate satisfaction.
For access to the full report on the current trends and insights, download the Culture & Heritage Insights report here.
Schedule a free consultation to discover how our expertise can help you leverage the latest tourism trends and set you up for success going into 2024.
