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Leveraging Seasonal Surges: How Halloween Event Providers Can Maximise Success | Beyonk Blog
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With the Halloween season behind us, successfully navigating ticket sales, crowd control, and resources remains a top priority. To help you overcome these challenges, we've curated valuable insights and tips.
With the Halloween season behind us, successfully navigating ticket sales, crowd control, and resources remains a top priority. Did you encounter similar challenges this year?
Insights revealed that Halloween spending statistics for 2023 showcased a 38% increase from initial estimates, with Gen Z leading the pack, planning to spend an average of £46 per person, according to Finder. Additionally, ContactPigeon reported that 69% of U.S. consumers celebrated Halloween in 2022, with an average spending of $100 per person.
Throughout this year, several businesses have expressed struggles managing:
- Surge in visitors
- Larger groups and time slots
- Managing staff and resources
To help you overcome these challenges, we've curated valuable insights and tips:
1. Timeslots
Implementing designated time slots for Halloween events is a crucial strategy in managing crowd flow and ensuring a smooth and enjoyable experience for attendees. By offering specific time frames for entry or participation, event organisers can regulate the number of visitors at any given time, preventing overcrowding and reducing wait times.
This approach not only enhances safety measures but also contributes to an improved overall event experience, ensuring that attendees can fully engage with the activities and attractions without feeling rushed or overwhelmed.
2. QR Code Check-In
Incorporating QR code check-ins provides a streamlined, contactless entry process, optimising safety measures while expediting attendee flow into the event venue.
QR Tiger has found an increase in QR code usage by 433% since 2021 and is projected to only increase.
QR codes not only ensure a secure and efficient check-in but also minimise waiting times and reduce potential bottlenecks at entry points.
3. Capacity Management for Staff and Resources
Effective capacity management for staff and resources allows event providers to allocate their workforce and materials judiciously.
This ensures optimal resource utilisation for wheelbarrows or baskets, prevents any shortages or overstaffing issues, and facilitates a smooth event operation, guaranteeing a seamless experience for both attendees and event staff.
4. Add-Ons
Introducing attractive add-ons, such as exclusive merchandise or immersive experiences, presents an opportunity to boost overall revenue.
Beyonk found that 10% of all bookings are buying add-ons, which can generate up to 25% more revenue per booking for your business when add-ons are purchased at point of ticket sale.
These supplementary offerings not only enhance the event experience for attendees but also foster a sense of engagement and satisfaction, leading to increased customer loyalty and positive brand perception.
5. Dynamic Pricing Rules
Implementing dynamic pricing rules enables Halloween event providers to adapt ticket prices based on demand, ensuring optimal revenue generation during peak periods.
This feature allows for strategic pricing adjustments, incentivizing early bookings and maximising ticket sales, ultimately leading to increased profitability for the event.
6. Waitlisting
Offering a waitlisting option allows event providers to efficiently manage attendee demand beyond the event's initial capacity. This feature enables interested individuals to join a waiting list for tickets, ensuring that no potential attendees are overlooked.
By efficiently managing waitlists, event organisers can accommodate additional participants, maintain attendee engagement, and mitigate the risk of missed ticket sales opportunities.
Looking ahead, the continuous rise in Halloween spending shows the importance of having an efficient booking solution that empowers event management. Beyonk remains committed to enabling Halloween event providers like you leverage seasonal surges and achieve new levels of success during the holidays, without becoming overwhelmed.
If you would like to discuss any of the above in more detail or have any questions, feel free to request a callback to speak with our industry experts, or you can try our software for free.
