What are direct vs indirect bookings? Simply put, direct bookings are reservations made via your company website, whilst indirect bookings are reservations made via online travel agents (OTAs). We’d all like to believe direct bookings are the most profitable way of selling tickets, however this isn’t always the case. Many businesses, small, medium and large rely on OTAs and partners …
Online booking systems aren’t anything new but there are many small businesses that still believe having an online solution puts customer service in jeopardy. That simply isn’t the case anymore. There are a number of booking system providers, like Beyonk, who have analysed customer buying habits and worked closely with experience providers to build a system that not only helps …
Research has shown that 84% of consumers said reviews were an important factor in their buying decisions. When you pair that with the fact TripAdvisor earns 167 million website visitors monthly, this shows how important it is to ensure you have a healthy amount of customer reviews for your experiences. So, how can you look to increase your TripAdvisor reviews? …
For the past few months, we’ve all been preparing for the rising cost of living. When it comes to experience providers, most of their focus has been on looking for ways to combat the negative impact it will have on the tourism and leisure industries. So, what exactly can organisations, small or large, do in the short term to ensure …
One of the biggest issues tourism and leisure businesses face is seasonal fluctuations. For watersports, activities and adventure centres, your ticketing season is likely to be during the summer, whilst indoor tours and attractions tend to see a rise in ticket sales during the autumn and winter months. Discover some of the ways you can look to lengthen your ticketing …
There are many factors that come into consideration when choosing an online booking system for your business. The most important one of all is to ensure it will make your life easier and less stressful. With that said, there are some ticketing features you should look out for when conducting your searches, that not only require less admin time for …
Welcome to ‘Beyonk Market Insights’, where we share the current state of the UK experiences sector based on the access we have to live and direct booking data. At Beyonk Group, we’re in a unique position to provide an overview of the UK’s Experience Sector, spanning tourism and leisure and all the bookable ‘things to do’ within that. Beyonk Group …
A key part of the tourism industry is spreading the word about your events, activities and tours, however, many businesses forget about the potential using some SEO best practices can have for your ticket listings. If you’re a small or medium sized business and you want to increase the likelihood that customers will find your listings, we’ve put together this …
In a deal aimed to create the largest experiences booking platform in the UK, Beyonk has acquired Goliath Reservation Systems – trading as BookingHound – a specialist online booking and management platform for activities, experiences and attractions. The deal will consolidate over 6,000 bookable experiences across the UK and over one million unique event instances. Beyonk CEO, White states, “Our goal is to build …
Wix is one of the leading CMS providers in the world, with powerful tools that allow users to create and personalise their own website. Whilst a Wix website might be good for content creation, experience providers need much more in order to operate their business efficiently. Most importantly, a booking system. That’s where Beyonk comes in. Beyonk is the leading …