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Graythwaite Adventure Saw a 400% Growth in August in Online Bookings With Beyonk | Beyonk Blog
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Discover how Graythwaite Adventure saw a 400% growth in online bookings in August with the help of Beyonk’s online ticketing solutions.
Graythwaite Adventure is an award-winning activity provider, located on the 5,000-acre Graythwaite Estate in the heart of the Lake District National Park. They are experts in offering 4x4 off-road driving, clay pigeon shooting, archery, axe throwing, bushcraft, kayaking, canoeing, paddleboarding and RIB tours.
Beyonk’s partnership with Cumbria Tourism won over Graythwaite Adventure
Graythwaite Adventure originated as an extension of the owner’s corporate events company, where all bookings were handled manually via email or over the phone. As the business grew, it became very time consuming to keep on top of guest enquiries, bookings, and calendar management.
Many people made enquiries out of usual business hours resulting in the team extending their working day and working at weekends to keep up with the booking administration.
The need for a more automated digital solution became apparent, alongside the decision to rebrand and make Graythwaite Adventure a separate entity and priority focus.
The team considered several online booking systems and consulted with Cumbria Tourism, who recommended Beyonk. Due to the rapid growth of Beyonk, their partnership with Cumbria Tourism and the level of service from the initial conversation, Graythwaite Adventure were reassured, and it felt like the perfect partnership.
“What was really exciting initially was seeing booking requests come in out of hours and not having to respond to emails or take a phone call. That just proved straight away how many people browse and book experiences out of conventional office hours.”
Sara Young, Graythwaite Adventure
Source: Graythwaite Adventure
Beyonk’s digital solutions solved Graythwaite Adventure’s pain points and allowed them to achieve a 400% business growth.
There are a number of features that Graythwaite Adventure has found to be instrumental to their business efficiencies since onboarding with Beyonk.
Utilising Beyonk’s resource management tool has enabled Graythwaite Adventure to put limits in place for bookings based on available equipment, so they’re never at risk of overbooking without first ensuring they have equipment available.
Equally, Beyonk’s staff scheduling has been an important tool to enable the team to avoid overbooking based on staff availability. This allows staff members to know in advance which activities they’re running and when.
For Graythwaite Adventure, pending bookings is an essential part of their business operations. This feature enables them to take pre-authorised bookings for more complex packages, before managing logistics with staff and equipment availability to accept payment. This avoids sales leakages from enquiries and gives Graythwaite Adventure the ability to easily accept or decline bookings and payments.
Beyonk supported digitising Graythwaite Adventure with their online booking efforts, daily management and extending their reach through distribution channels such as Cumbria Tourism, resulting in a 400% business growth from the previous summer.
“There are a lot of features we love about the Beyonk system. The fact we’re able to link bookings to our Google calendar is a huge help. We work on a combined pending-booking and instant booking system so once we accept requests and receive bookings, they go straight into the shared Google calendar so the whole team has a live overview of when upcoming bookings are scheduled.”
Sara Young, Graythwaite Adventure
Source: Graythwaite Adventure
Beyonk has allowed the team to reduce their admin by 50%.
Utilising Beyonk’s online booking system has meant Graythwaite Adventure has more than halved their general administration duties. Whilst it will never remove admin completely, Beyonk has streamlined the team’s day-to-day responsibilities and their office runs more efficiently. The system has undoubtedly become a fundamental part of the change, direction, and growth of the business.
“The fact that the booking system sits nicely on our website on each of the experience pages, means we’re at people’s fingertips. It’s taken our business to the next level in terms of customer experience and bookability. I can’t even remember what we did two years ago without it!”
Sara Young, Graythwaite Adventure
Are you ready to take your business to the next level? Schedule a free demo with our specialist team for more information on how we can help you achieve your goals.
Header Image Source: Graythwaite Adventure
