🎟️ Why setting up day passes makes multi-event booking simple and visitor-friendly

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Why event organisers should offer day passes for multi-session bookings

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Day passes make it easy for visitors to book multiple events in one go. Learn how to reduce admin, manage capacity, and generate more revenue with Beyonk’s pass system.

Give your guests the flexibility to choose multiple events with a single pass!

🤝 Meeting visitor demand for flexibility

If you run a festival, multi workshop weekend, or event programme with lots of mini sessions, you’ll know the feedback well: visitors want the option to attend several activities in one day without juggling multiple bookings.

The feedback from our providers is that customers expect a discount for booking more than one activity and the flexibility to choose which workshops they attend. The day pass is a great way to offer exactly this. Day passes or weekend passes make this seamless, giving guests a single price that generates a code, that can then be used to book online the individual workshops / events.

In this blog, we explore how:

Day passes reduce friction for guests while increasing sales

Selling passes early gives customers full flexibility without the date / time commitment

Passes create new marketing opportunities with pre-sale and loyalty campaigns

🛒 Simplify the booking journey

With day passes, guests buy once, then choose which sessions to attend later. This gives them clarity, room for movement, a sense of value, and a smooth journey. For operators, it reduces repetitive admin and support queries.

Top tip: Position passes as the easiest, most cost-effective way to enjoy your multi event programme, this encourages more people to buy in advance.

Top tip: Speak to you account manager to get a branded Pass only shop for your website

📊 Enforce online booking to manage capacity

By activating the memberships and passes app, you gain the ability to craft tailored memberships and passes that integrate seamlessly with your existing experiences and tickets.

Beyonk allows you to create customised packages to meet the diverse needs of your customers. Of our 2 options the best for this scenerio is to ensure customers pre book online.

By requiring guests to pre-select which events they’ll attend using their pass, rest assured that overbooking won’t occur (Note: you will need to keep an eye on how many passes you sell!)

If your set up allows you can:

Sell the passes first

Set your capacity based on the number of passes you have sold.

This can really help with staffing and planning; giving you valuable data on demand patterns early, helping you make operational decisions with confidence.

Note: Experiences linked to passes need to be created and tagged but not published, so you can sell passes early and publish the exact dates / time / capacities later.

💷 Increase revenue with flexible pricing

Passes also unlock new revenue opportunities. Instead of four separate tickets at full price (which may encourage cost-conscious customers to select just one), you can offer a discounted bundle and encouraging bigger upfront spends.

Examples include:

Day pass for 4 sessions – great for families or keen attendees.

Any Day pass – allows customers who value flexibility book with confidence

Limited pre-sale passes – creating urgency and rewarding early planners.

Visitors feel they’re getting more value, while you secure larger sales earlier in the season.

📣 Create marketing momentum

Passes also open the door for targeted campaigns. You can:

Offer pass holders early access to booking popular sessions before the general public.

Send tailored reminders when new programme details go live.

Build loyalty by making pass holders feel part of an exclusive community.

This not only drives bookings but also strengthens visitor relationships.

🌟 What this means for your events

Day passes make life easier for your visitors and give you better control over sales and capacity. They reduce admin, increase average spend, and allow for smarter marketing campaigns.

If your event programme includes multiple mini sessions, now is the time to explore passes as a core ticketing option.

Schedule a demo with our team to see how Beyonk’s membership and pass features can help you boost your bookings and delight your visitors.