.png?table=block&id=268add1f-4b82-8087-8e61-f76264691623&cache=v2)
Table of Contents
Post SEO title
The Hidden Cost of Purchase Protection for Visitor Attractions (and What to Do Instead)
Meta description
Purchase protection can backfire, reducing conversions and adding admin. Discover when it works, when it hurts, and how to offer a better alternative.
Many ticketing systems display booking insurance or purchase protection at checkout. For certain experiences, this can be valuable. But when shown in the wrong context, it often frustrates visitors, reduces sales, and creates more admin for your team.
When booking protection helps
For events with fixed dates - like concerts, high-value activities, or seasonal events - offering purchase protection can give visitors peace of mind. If they can’t attend, insurance provides an option to recover their costs. In these cases, it adds value and can even increase confidence at the point of purchase.
When it starts to hurt
For attractions selling general admission, anyday passes, or flexible tickets, showing booking insurance can do more harm than good. Even when it’s optional to the customer, the presence of an insurance offer makes visitors pause and reconsider their purchase. This extra hesitation often slows the checkout process and can even lead to abandonment.
Data shows that displaying booking insurance in these contexts can reduce conversions by around 8%. The mismatch is clear: why insure something that already offers flexibility? Instead of reassuring visitors, it plants doubt and damages trust.
The hidden risks of third-party insurance
Even when guests go ahead and buy insurance, the coverage is usually far narrower than they expect. Some insurers only cover weather cancellations if the road is officially closed, which means that a rainy day or storm is rarely a valid reason for a refund. Visitors assume they are covered, only to discover later that they aren’t. And when claims are rejected, they don’t contact the insurer - they contact you. The result is more complaints, negative reviews, and unnecessary admin for your team.
Keep checkout simple and relevant
The key isn’t to remove protection entirely but to show the right options for the right tickets. For flexible tickets such as anyday passes, skip third-party insurance and instead focus on transparent policies that you control. A clean, relevant checkout builds trust, keeps conversions high, and avoids frustrating your visitors.
Top tip: Keep flexibility in your hands. Rather than relying on third-party insurers with confusing restrictions, offer your own straightforward refund or reschedule policy that works for both you and your guests.
A visitor-first alternative: Beyonk reschedule protection
Beyonk’s reschedule protection with our customer self-serve tools, is designed to give both providers and visitors more control. As an attraction, you can choose whether to enable it and apply it only to specific events where it makes sense. For visitors, it’s completely optional at checkout, so they decide whether to add it. You can also set your own rescheduling cut-off point, giving you flexibility to match your operational needs.
Unlike third-party insurance, the flat fee stays with you, not an outside provider. And instead of a lengthy claims process, visitors can simply reschedule their booking if plans change. This reduces admin, builds goodwill, and keeps trust firmly with your brand.
Why it matters
By tailoring protection options to your tickets, you strike the right balance between safeguarding your revenue and providing a smooth, trustworthy booking experience. You maintain a fast and conversion-friendly checkout, avoid unnecessary complaints, and create a more positive relationship with your visitors.
Take the next step
If you want a booking system that balances provider needs with visitor trust, it’s time to explore Beyonk. Schedule a demo today to see how reschedule protection can boost your bookings and reduce admin.
