.png?table=block&id=265add1f-4b82-801e-9071-dd6314b11bf5&cache=v2)
Table of Contents
Post SEO title
Free up your time: automate, upsell, and streamline your play centre
Meta description
Juggling birthday parties, snacks, and admin? Learn how to use Beyonk to automate tasks, enable QR check-ins, and upsell extras - saving time while boosting revenue for your play centre.
The best performing play centres across the UK are finding repeatable ways to boost bookings, keep families returning week after week and reduce admin. Each blog in this 3 part series will focus on one of these optimisation opportunities with tweaks that take minutes, not months.
Why admin is holding you back
Running a children’s play centre means juggling a hundred priorities at once so a booking system that can work in the background is a necessity. Admin piles up fast but most of it can be automated or streamlined inside Beyonk.
In this blog, we’ll look at how to:
- Automating repetitive tasks
- Speed up family arrivals with QR check-ins
- Use data dashboards to spot family trends
- Stay on top of marketing with less effort
1. Automate the little things
Repetitive tasks eat away at your time, but they don’t have to.
- Pre-schedule marketing emails like “New highly requested themed session now live” or “Book Friday Soft Play today.” using our Zapier integration with mailchimp.
- Enable customer self serve so when a child falls ill last minute, parents can easily reschedule without stress.
- Set up dynamic pricing to charge more during peak times (e.g. winter, Saturday mornings), and discount off-peak times (e.g. summer, Tuesday lunchtime).
- Add a “Where did you hear about us?” checkout question to gather marketing data.
Top tip: Set different self-serve rules for each type of experience. For instance, allow parents to reschedule play sessions up to 4 hours before, but require at least 7 days’ notice for parties.
2. Make check-ins smoother with QR codes
Queues at the door (especially with buggies and toddlers) can cause stress among families before they’ve even started playing.
- Scan QR codes to check-in families so children can enjoy themselves as soon as possible.
- Include an FAQ section in your confirmation and reminder emails to increase confidence and reduce repeat questions.
Quicker arrivals save your team from being stuck at the desk.
3. Let your data do the heavy lifting
Guessing what families want leads to wasted time and missed opportunities. Instead, use the dashboards in streamline tasks:
- Sales analysis shows when parents are booking so you can time promotions better.
- Checkout analysis highlights which booking flows are underperforming so you know what to change to capture busy parents.
- Visitor operations provides a daily overview so you know what to expect for your sessions.
This isn’t about more work, it’s about using what you already have to make smarter decisions.
4. Stay visible with the Beyonk Marketing Suite
You don’t need to spend hours chasing bookings with our new Marketing Suite features. Instead:
- Use UTM tracking to see how effective your paid ads and social posts are in convincing those parents to book.
- Use your customers list to send a nudge to parents who haven’t visited in a while
- Use the visitor feedback and filter by experience to view which sessions are performing best and why.
Explore the Marketing Suite and see how it can save you hours each week
Fast actions you can take today
- ✅ Use QR check-in for all sessions in Beyonk to reduce queues.
- ✅ Add at least one add on or extra to your experiences (party bags, café bundles).
- ✅ Enable customer self-serve and booking protection.
- ✅ Set up a UTM link for your next social post.
Final thoughts
Admin shouldn’t eat into your day. With a few quick changes you’ll free up time to focus on what really matters: running a safe, fun, thriving play centre.
Need help setting up automation? Visit the Help Centre or ask Arnie for instant 24/7 support.
