Boost your bookings this December (🇬🇧)The festive finish line and how to get a head start on 2026

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Boost your bookings in December : last minute bookings and next years early planners are waiting to book with you now

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Boost your bookings December

🎄 Why December is your final push (and your springboard into 2026)

As we move deeper into the festive season, December is a dual‑moment: you’re capturing last‑minute bookings and gift buyers, while also laying foundations for next year’s early‑planner demographic.

Here’s what we want to share:

How to create a festive offer that drives immediate booking

How to make sure your experience is live and visible for the surge

How to transition your marketing into early‑2026 demand

Some social post ideas to inspire your customers

🎁 Run a targeted Christmas sale with urgency

In December, your visitors are already in the mindset of gift‑giving, festive events, and planning days out. To maximise bookings:

Offer a time‑limited discount or bundle: e.g., “Book by 20 Dec for 15% off January to March slots.”

Position it as a gift: emphasise that the buyer can book or give it as a voucher later. Here’s how to set up your experience gift cards.

Make it mobile‑first: since mobile dominates, ensure the checkout is optimised and the offer is clear on smaller screens.

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Top tip: Use a clear expiry date (e.g., “Offer ends midnight 18 Dec”) and display remaining availability to create genuine urgency.

✅ Make sure your experiences are live, bookable and easy to find

If you haven’t already, ensure your December and early‑January event dates are published and visible. Visitors who are browsing may not convert if they land on “coming soon” or no‑dates pages.

Make sure your experience categories (gift cards, Christmas events, 2026 experiences) are clearly labelled and always link the Beyonk shop website in your customer emails.

Use unique UTM’s for email, social and partner channels so you know which are working.

For venues that are closed for a period (e.g., after Christmas), promote gift‑cards or “book later” options so you’re still selling even when the doors are shut.

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Top tip: Block out a test booking from a mobile device to check the checkout journey and make any tweaks now before full traffic hits.

💌 Promote “give now, book later” vouchers for the early‑planner demographic

December is not only about last‑minute gift buyers but also early planners who look ahead to the first quarter of next year.

Offer passes or gift‑cards that allow “redeem later” to capture these buyers.

Frame messaging around “start your New Year with an experience” or “gift a day out for winter‑spring 2026”.

Communicate this via your email automations, social posts, and onsite banners.

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Top tip: Create a dedicated “gift card” landing page and link to it from your homepage, email footer, and seasonal banners - you can request this from Support@beyonk.com

📆 Extend your visibility through post‑Christmas into January

Once the Christmas rush passes, many venues see a dip. To avoid a drop‑off:

Have a “January & February” offer ready and live as December begins.

Send an email on Boxing Day or 27 Dec with “Beat the January blues – book now at reduced price”.

Keep your social channels active: show behind‑the‑scenes, sneak‑peeks of what’s coming, and reminders that the early‑planner slots are filling.

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Top tip: Use insights from your booking dashboard: see when your visitors are most active (weekends? evenings?) and schedule your posts accordingly.

Keeping your socials active is key to staying visible during the December rush — and into the new year. Here are a few copy-and-paste ideas to help you quickly fill your content calendar:

🎁 Christmas offer promo

"🎄 Looking for a unique gift? Book your [experience name] before 20 Dec and get 15% off! Perfect for last-minute presents or a New Year day out. Gift cards available too!"

🕒 Last chance reminder

"⏳ Final days to book our festive offer! Book by midnight 18 Dec to save on your January & February visit. Don’t miss out!"

📅 Early planner nudge

"🗓️ Get a head start on 2026! Our spring and Easter experiences are now live to book. Ideal for early birds and gift-givers."

💌 Gift card push

"🎁 Not sure what to get them? Give the gift of an experience. Our vouchers are perfect for those who love making memories. Buy now, book later."

📆 Post-Christmas uplift

"🎉 Christmas may be over, but the fun isn’t! Book now for winter activities and beat the January blues with a day out to look forward to."

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Top tips:

⭐️ Use your Checkout Analysis report to schedule posts when you know YOUR customer typically book and also around common booking spikes like Boxing Day.

⭐️ Link directly to your most relevant experience or gift card page.

🚀 Conclusion

December is your final window to drive bookings this year, while also building momentum and visibility for early‑2026 bookings. By running a targeted festive sale, ensuring your experiences and vouchers are easy to find and book, and keeping your visibility high through the holiday lull, you’ll reduce admin clutter and stay ahead of competitors.

Why this matters: you’ll generate revenue now when demand is high, keep your booking pipeline full even in quieter months, and set up a strong start for the next year.

📞 Get in touch with our team to discuss how Beyonk can support you in launching your festive sale, setting up gift‑cards, and simplifying your checkout for mobile.