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From browsers to bookings: quick fixes for a seamless play centre checkout
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Too many parents stop at browsing your play sessions instead of booking. Discover simple tweaks in Beyonk to speed up checkout, enable Apple/Google Pay, and boost your bookings.
The best performing play centres across the UK are finding repeatable ways to boost bookings, reduce admin, and keep families returning week after week. Each blog in this 3 part series will focus on one of these optimisation opportunities with tweaks that take minutes, not months.
Why your booking flow matters
Even highly engaging play centres lose potential bookings when the online experience is frustrating. The best-performing children’s play centres using Beyonk focus on speed, clarity, and trust.
Parents want a quick, reassuring checkout that works on their phone while the children are entertained by Bluey in the background. A few quick tweaks in Beyonk can turn casual browsers into paying customers.
In this blog, we’ll cover how to:
- Make your sessions easier to find and understand
- Reduce clicks and simplify booking flow
- Enable instant mobile payments
- Use video content to build parent confidence
1. Make sessions easy to find and understand
Parents don’t want to guess what’s on. If your sessions are buried in menus or text-heavy lists, you’ll lose them. Instead:
- Add a visual calendar widget (such as Elfsight) so parents can plan by date and events that suit their children's’ interests.
- Use icons or colours to highlight session types (Baby Club, SEN mornings, After School Play).
- Promote what’s coming up next week with a prominent “What’s on” section to capture impulse bookers.
2. Reduce clicks and simplify the flow
Every extra click is a chance for a busy parent to give up. To keep them moving through checkout:
- Keep event titles short and clear - avoid long names that get cut off on mobile but ensure it’s clear what their child is attending.
- Remove unnecessary checkout questions for parents who have a lot on their plate
- Test your booking journey on your own phone: is it 3–4 taps max to confirm a slot?
If a parent can book one-handed while balancing a toddler or tidying up, you’ve nailed it.
3. Make mobile payments effortless
Parents are often hands full! Help them book in seconds:
- Enable Apple Pay and Google Pay for instant checkout
These changes can shave minutes off checkout time and reduce abandoned baskets.
4. Build trust with video content
Parents are naturally cautious, especially if they’re visiting your centre for the first time. They want the best for their little ones.
Add short videos to your experiences so parents feel reassured about what to expect. This alone can can increase browser to buyer conversion by 21%.
- Show off clean play areas and friendly staff.
- Highlight party rooms, add-ons, or café options.
- Reassure them about safety measures (soft flooring, gated baby area, SEN-friendly properties).
When parents feel confident about what they’re booking, they’ll choose you over a competitor that leaves them guessing.
Fast actions you can take today
- ✅ Add a “What’s On This Week” section to your website.
- ✅ Test your booking flow on your own phone - aim for 3 taps or less.
- ✅ Upload one 30-second video clip of your play centre.
Final thoughts
Parents are ready to book, you just need to make it as easy and reassuring as possible. By reducing clicks, showing what’s on clearly, and offering mobile-first payments, you’ll convert more browsers into bookings without extra effort on your part.
Need help applying these tweaks in your Beyonk account? Visit the Help Centre or ask Arnie for instant 24/7 support.
