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Boost your bookings this July: UK Edition
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Maximise summer bookings with quick, high-impact tips for busy UK attractions. From self-serve booking to savvy social posts - make July your most profitable month yet.
🇬🇧 UK Edition
July Boost Your Bookings: Quick Wins for Busy Providers
Simple actions you can take right now to make the most of peak season, before the summer rush slips away.
Why July matters
July is go time. With school holidays fast approaching, it's crucial to make the most of this peak period. But we understand that time is of the essence, and you're likely run off your feet managing day-to-day operations. That’s why this month’s blog is about small things you can action that will make a BIG difference.
🌍 Market snapshots
- Parents booking with urgency. Mid-week slots are filling faster than weekends for many attractions: perfect for picnic-friendly deals.
- Staycations = repeat customers. Nudge return visits with “free ice cream” offers.
- Late crops. After a dry spring, sunflower and maize-maze dates may slip into August; plug any gap with indoor crafts, dairy demos, or wet-weather shelters.
- Forward planners. Pumpkins and bonfire-night tickets are already being Googled. Add “Coming soon” teasers to snag early searchers.
🛠️ 10 minute optimisation hacks!
- Switch on self-serve Booking: Cut queue times and free up staff—vital when half-term crowds descend.
- Raid last summer’s data: Export your July - August 2024 bookings report; drop them a cheery “We’re back open - fancy round two?” email.
- Launch a “summer pass”: Price it at 1.5× your day ticket; families perceive value, you secure extra café spends and repeat customers.
- Make noise on social media: Spend 5 minutes setting up a discount code and announce a free ticket giveaway on Facebook or Instagram. A quick way to generate buzz and remind people you're open for business.
- Upload a quick video: If you have existing video content, take a few minutes to upload it to your booking page or social media. Visual content can significantly increase engagement and bookings.
🌞 Final thoughts from our CS Team
Act while the sun’s still shining. A fresh image, a time-sensitive post, or a tidy booking widget now can keep tills ringing right through the August Bank Holiday and into September’s back-to-school weekends.
Need a hand with set up? Arnie, our 24/7 chat bot, is always on standby.
Let’s make July count!
