Boost your bookings this August: US edition

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August 2025 market update for visitor attractions: last chance summer tips & fall prep

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Discover key August trends and practical tips for US experience providers. Learn how to optimise late summer bookings and prep for fall events.

Last call for summer and a head start on fall 😎

In the height of Summer, we know you’re busy, but now’s the time to act - boost late bookings, prep your fall events, and get automations working hard in the background.

The final sprint before schools return 🎓

We’re in that tight window where experience providers face the dual challenge of peak summer demand and preparing for the season ahead. Across US, this August presents a real opportunity - not just to sell out the rest of summer, but to get ahead of fall’s biggest events.

With Halloween prep in the US, we’re seeing clear signs of changing visitor behaviour - and growing appetite from providers to optimize operations with the right tools.

In this blog, we explore:

What operators are feeling across the US this August

Key booking behaviours and visitor expectations right now

Actionable ideas to generate revenue and reduce admin before fall

Tools and features to set yourself up for success for the rest of the year

One last summer push before Fall Festivals 🍁

August in the US is a key month for Fall / Christmas early bird deals and final summer campaigns. Many providers are launching fall festivals and Halloween events - but there’s still untapped potential in back-to-school promotions.

What we’re seeing:

Fall events are going live now, with providers offering early bird pricing.

August is your last chance to run a “farewell to summer” campaign.

Create urgency with limited-time online discounts or back-to-school bundles.

Promote weekday deals for families squeezing in one last visit before school resumes.

Use UTM links to track your ‘Get Tickets’ button and learn what’s working.

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Top tips:

Introduce summer passes or “come 5 times for the price of 4” bundles.

Use discount codes to fill last-minute slots - these can be automated and added to social posts.

Go live with your fall and Christmas events now. Even a “tickets coming soon” image builds momentum.

Make the most of add ons. Create excitement among customers by using our new feature and adding an image to show off your extras.

List your experiences on Google Things To Do to maximise visibility when users search for what’s on nearby.

Quick wins to reduce admin and boost bookings

August is the time to tidy up operations so you can focus on guests.

Actions you can take right now:

✅Set up self-serve options and booking protection to cut down customer queries.

✅Check your visitor dashboard and make a plan for social posts based on availability.

✅Enable cart abandonment emails - a simple switch that brings back lost bookings.

✅Update your refund policy to highlight gift cards over refunds (one review called this process “surprisingly smooth”).

What this means for your attraction

August is a pivot month. The right moves now can help you:

Max out summer bookings with flexible offers

Get a head start on fall campaigns

Streamline your admin for the busy season ahead

Whether you’re trying passes for the first time or nudging return visits with smart incentives, the tools are here - and visitor demand is still strong.

Take action today

Start by reviewing your setup:

Are your Autumn and Christmas events live (or at least visible)?

Is your booking protection switched on?

Are your socials and booking links working together?

Use UTMs to start tracking

Need help? Ask Arnie to assist or see all our help docs