The Christmas Destination @ Lakeside debuts ticketing with Beyonk
Discover how Beyonk streamlined ice rink ticketing for the launch of The Christmas Destination @ Lakeside's winter attraction
Background
Destination at Lakeside is a year-round attraction located at one of the UK's most popular shopping centres, Lakeside Shopping Centre in Essex. The attractions offers a diverse range of entertainment and activities for visitors of all ages. From thrilling rides to family-friendly amusements, it provides an exciting destination throughout the year.
Following the success of its summer and halloween events, it introduced its first-ever Christmas Destination at Lakeside in 2024. The attraction transformed into a winter wonderland, featuring a fully covered ice rink, festive rides, seasonal games, live entertainment, and food stalls, creating an unforgettable festive experience.
The challenge
In its first year operating an ice-skating rink, The Christmas Destination @ Lakeside needed a reliable ticketing system to manage bookings for the ice rink seamlessly across both mobile and desktop platforms.
The team was looking for a solution that could easily integrate with their website, handle multiple ice rink time slots, and simplify the overall booking process.
They also wanted to offer add-ons like skate hire during booking, all while ensuring quick payment options such as Google Pay and Apple Pay were available for faster checkouts, helping boost conversions and elevate the guest experience.
Beyonk really listened to my needs and answered my questions easily. The support I received was fantastic and even over weekends, they got back to me quickly and promptly.
Abigail Baxandall, Account Manager at Key Lime PR and Marketing
How we helped
Beyonk’s solution provided The Christmas Destination @ Lakeside with an intuitive, user-friendly booking platform that was easy for both customers and staff to navigate.
Integrating Beyonk into the Destination @ Lakeside’s existing Wix website was simple for the team at Key Lime PR and Marketing. The process was quick and hassle-free, with no major changes needed to the site. The booking system was smoothly embedded, fitting seamlessly into the website’s design and brand identity. This integration ensured a familiar and streamlined booking experience for visitors.
Real-time time slot management was a key feature, enabling the team to efficiently schedule sessions and prevent overbooking during peak times.
Beyonk’s platform also offered flexibility with pricing and add-ons, allowing for optional extras like skate hire, which helped boost revenue. Schedule-based pricing provided the opportunity for group discounts and targeted sales during off-peak periods, while ticket dependencies were easily managed to offer a tailored experience.
"The integration with Google Pay and Apple Pay is fantastic, having that available through Beyonk makes the process so much smoother."
Abigail Baxandall of Key Lime PR and Marketing
The results
The seamless integration of Beyonk with the existing website provided visitors with a smooth, familiar experience across both desktop and mobile platforms. The incorporation of Google Pay and Apple Pay streamlined the checkout process, making it quicker and more convenient for customers.
Beyonk also played a key role in supporting the marketing efforts of The Christmas Destination @ Lakeside. Automated emails—confirmation, reminders, and thank-yous—reduced manual follow-ups and kept customers engaged at every stage of their booking journey. These automated touchpoints reinforced brand messaging and ensured that visitors were excited and fully prepared for their ice skating experience.
We use a WIX website, and it was so easy to integrate Beyonk.
Why choose Beyonk for your winter attractions
Beyonk is built to simplify ticketing for winter and seasonal attractions, making it easier for both operators and visitors. Our Visitor Centric Ticketing™ platform minimizes friction, reducing the number of steps needed to complete a purchase while supporting fast, hassle-free payments with Apple Pay and Google Pay.
During peak periods, Beyonk’s flexible time slot management lets you adjust capacities in real-time, ensuring a smooth and well-organized visitor flow. Plus, our mobile-friendly QR code check-in system speeds up entry, helping staff manage crowds efficiently and enhancing the overall guest experience.
With schedule-based pricing, you can maximize revenue by offering dynamic pricing for peak and off-peak times. Encourage early bookings, boost midweek attendance, or provide special discounts for groups, all while maintaining full control over availability and pricing strategies.
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