The challenge arose as both Kernow Coasteering and Cornwall Underground Adventures were grappling with the time-consuming process of manually taking bookings. Owner Matt George found himself spending hours daily on general admin duties, handling bookings via email and phone. Recognising the unsustainability of this approach, the need for an automated solution became evident, crucial for both business growth and efficient management.

Another challenge emerged concerning gift vouchers, specifically when customers contacted them to redeem vouchers that had already expired. This issue highlighted the need for a more effective and automated system to manage gift vouchers and ensure a smoother redemption process.