Denver Downs grows online ticket sales by 50% with Beyonk and AMG

Discover how Denver Downs combined Beyonk's ticketing platform with AMG's agritourism marketing expertise to streamline operations, grow its online presence, and deliver its strongest fall season on record.

Content

Background

Denver Downs Farm has belonged to the Garrison family in South Carolina since 1869. What began as a cotton farm became a dairy farm in the 1940s, and the tours the family started giving in the 1960s grew, decades later, into a full agritourism business.

Today the farm runs a spring Easter egg hunt, a summer sunflower festival, and a six to eight week fall festival complete with a corn maze, pumpkins, live music, fireworks and pig races.

Denver Downs has partnered with Audience Media Group for marketing since 2024, and with Beyonk for ticketing since 2025.

The challenge

As Denver Downs' events grew busier each year, the team started looking for tools that could keep pace with them. Their previous ticketing platform had served them well in the early days, helping the farm move on from an even earlier system, but as the sunflower and fall festivals grew in scale, the farm wanted more from its ticketing. Clearer reporting was top of the list, along with a simpler way to handle refunds and better visibility on stock during busy flash sales.

On the marketing side, Denver Downs had worked with a local agency before, but felt there was an opportunity to go further with a partner who specialised specifically in agritourism. That's what led them to AMG, a team already known for building creative and strategy for farms they admired.

denverdownsfarm.com Before and after AMG's website rebuild

We increased our online ticket sales by close to 50% this year, our first fall season using Beyonk. That was tremendous.

Catherine Garrison, Owner at Denver Downs Farm

How Beyonk helped

Faster checkout

The shift to Beyonk made itself felt immediately at checkout. Customers now complete a purchase in around 2 minutes and 23 seconds, roughly half the time it took before with their previous provider and with Apple Pay and Google Pay making it just as easy from a phone as from a desktop.

Add-ons that sell themselves

Add-ons turned out to be one of the bigger surprises and untapped sources of revenue. Goat feed and bonfire s'mores kits sold so well that the team found themselves constantly restocking and packing extra kits to keep up with demand.

Digital waivers and liability management

Liability has become far simpler to manage too. Waivers are collected post-checkout through Beyonk, giving the team a clear view of who has signed before guests even arrive. Over the course of the year, Denver Downs collected 15,706 digital waivers, each covering an average of 1.8 guests. The farm's insurance company has been just as pleased with the change as the team itself.

"Check-ins have been really easy plugging into our systems, and we also do online waivers through Beyonk. Our insurance company loves that, it's been a great thing for us as far as liability."

Guest feedback and photo sharing

At checkout, short videos give guests a preview of what's waiting for them on the farm, helping turn interest into a purchase. Guests have been just as keen to share their own experience back. Across the season, Denver Downs gathered 296 survey responses. 27% included written feedback, and 47% came with visitor photos attached. Children and families featured in 57% of those images, food and drink in 45%, and the farm's open fields and barns in over 40%, giving the team a clear sense of what resonates most.

Smooth check-in on the ground

On the ground, Denver Downs uses Square for on-site sales, connected directly to Beyonk so that in-person and online transactions stay in sync in real time. Check-in is handled through iPads, letting staff pull up a guest's account and sort out any issue on the spot.

My staff has loved using Beyonk. They've been really thrilled about it. It was a much easier transition than we could have expected.

Catherine Garrison, Owner at Denver Downs Farm

How AMG helped

Full-service marketing partnership

AMG became Denver Downs' full-service marketing partner, handling everything from paid social campaigns and video reels to a complete website rebuild and ongoing ad management.

Website build and management

AMG built and manages Denver Downs' website, giving the farm a professional online presence that reflects the scale and quality of what visitors experience on the day. The site has become a key part of the customer journey, with guests regularly browsing it before their visit to explore events, plan their day and get a feel for the farm ahead of arriving.

"Our customers really love seeing our website and finding out information and AMG has done a great job with our website and also all the commercials that they do for us."

Video content and social ads

On the creative side, AMG produced the farm's video content and social media ads. On the performance side, AMG managed the farm's Meta ad campaigns across the full funnel, from top of funnel awareness driving new audiences to the farm, through to retargeting campaigns bringing back warm audiences closer to event dates.

Strong return on ad spend

Across the farm's peak seasons, AMG's campaigns generated up to 4.78x ROAS, meaning that for every dollar invested in paid media, Denver Downs was seeing nearly five back in revenue. For a seasonal attraction running on tight event windows, that kind of return makes a tangible difference to how confidently the team can invest in the seasons ahead.

To push performance further, AMG ran an A/B test comparing two audience strategies: one using a traditional 40-mile radius around the farm, and one built from Beyonk's zip code data, drawing on where actual ticket buyers were coming from. At the top of the funnel the Beyonk zip code audience delivered results at a 14% lower cost than the broader radius targeting, It's a clear example of what becomes possible when ticketing data and paid media work from the same source of truth.

The videos are doing fantastic as far as the reels and ads for getting exposure for our event. They've just got a really great touch with that, and I think it draws in a lot of people.

Catherine Garrison, Owner at Denver Downs

The results

In Denver Downs' very first fall season with Beyonk, online ticket sales increased by 50%, a remarkable jump for a single season and a strong signal of how much faster and easier the new booking experience made it for guests to buy.

That headline sits alongside a season of strong performance throughout, with a cart abandonment rate at just 39%, well below typical industry levels at 60%, and guests rated their visit highly, returning an NPS score of 62.2% and an average satisfaction score of 8.67.

Review growth followed the same pattern. Google reviews rose 49%, and the farm's rating climbed from 4.35 to 4.4 stars, driven by automated post-visit emails through Beyonk collecting reviews and feedback. Over the same period, Denver Downs collected 167 verified reviews directly through Beyonk, proof that first-party reviews can grow alongside Google reviews.

The change has been felt day to day as much as in the numbers. Refunds, stock tracking and reporting no longer eat into the team's time, and having Beyonk and AMG working in step means Denver Downs gets support across ticketing and marketing without juggling a patchwork of separate tools.

Results with Beyonk and Audience Media Group (2025/2026)

"I really like how AMG and Beyonk work together, so I can communicate with my account rep and they can help take the time to put tickets online away from me. That really helps, it saves me time."

Marketing assets created by Audience Media Group

Why choose Beyonk and AMG for your entertainment venues

Running a seasonal farm attraction means managing ticketing, marketing, guest experience and liability all at once, often in a short and demanding window each year. Beyonk gives farms like Denver Downs a faster checkout, clearer reporting, and tools like digital waivers and guest feedback built for exactly this kind of business.

AMG brings the marketing expertise to match, with creative built specifically for agritourism audiences. Together, they offer attractions one joined-up partner for the season, rather than a string of disconnected systems.

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