Welcome to our Marketing Top Tips blog series for Experience and Activity providers. We want to share our knowledge and help the experience sector ensure the tech they use is working as hard for their business as they are.
We are here to help you provide the best visitor experience from ticket sales through the full customer lifecycle.
Don’t underestimate the power of brand partnerships
When you partner with another company, you’re automatically gaining another team of professionals who will aid you in your marketing efforts. Partnering needs to be two ways and will help both you and your partner get to the right audience.
Benefits of Partnerships and why you should care
- Increase exposure – making your brand more visible
- Maximise ticket sales
- Gives you a solid competitive advantage
- Generate traffic to your website
Your secret weapons to help you choose which type of partnership is right for your experiences and activities…
Get involved with a DMO
DMOs (Destination Marketing Organisations) will often share your experiences through their websites (eg. Visit Cornwall, National Parks UK and GWR) which maximises your online visibility.
Gestionnaire de canaux
Integrate your booking system with a channel manager provider in order to post your events on websites such as TripAdvisor and Expedia.
Influencers
A fantastic way to get your brand in front of thousands of followers for very little upfront expenses. Invite them to your event free of charge in return for some social media coverage!
Local tourist destinations
Consider leveraging local tourist destinations. For example, leave pamphlets at local hotels and offer their guests a discount if they book with you. Many of these businesses will often be happy to share information about your experience with their customers.
Did you know Beyonk has a marketplace which is open to all our customers who use our booking system? This allows you to sell tickets to your experiences via the Beyonk website as well as your own!
There are so many different types of Partnerships to choose from, so think about what may be important to your marketing strategy.
Header Image Source: Undraw