The need for a more cost-effective and automated solution became apparent.
Lighthouse Marketing worked with two different booking partners when they first launched their festivals. However, once they’d gained that initial recognition and marketing clout, the Lighthouse Marketing team decided to look for a more cost-effective alternative system which would help them manage their bookings without much interference.
Source: Lymington Seafood Festival
Beyonk’s pricing and customer service won over the Lighthouse Marketing team.
The search for a new system began. They reviewed competitor websites and pricing comparisons but it was ultimately a recommendation from Go New Forest that encouraged them to look into Beyonk.
After a careful review of the Beyonk website and speaking to their consultants, the Lighthouse Marketing team found it refreshing to speak to actual, real people rather than simply talking to a company online.
The team feel the customer service Beyonk provides is next-to-none.
“The one-on-one customer service Beyonk provides is exceptional, there’s always someone on the end of the phone which in this day and age, many companies you can only deal with the customer service team via live chat or email so that’s quite important to us as a small business.”
Domine Nowell, Director of Lighthouse Marketing
“Running outdoor festivals during COVID-19 was challenging, but partnering with Beyonk enabled us to successfully manage our bookings across both of our summer festivals.”
Prior to COVID-19, the Lymington Seafood Festival was a free event, however, with the integration of a new system, the Lighthouse Marketing team took the opportunity to make this a paid event, utilising the Beyonk system. This allowed them to turn a profit for a previously free event and use Beyonk’s integrated reporting analytics to make future projections.
In general, they have found the Beyonk system to be really easy to use and very self-explanatory once they’ve been shown how to use a particular feature.
Overall, Beyonk has enabled the Lighthouse Marketing team to grow their business significantly over the past two years and with every new feature added, it has allowed the team to minimise their admin responsibilities and continue to focus on creating the best experiences possible.
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